Mac OS X

"To create a new standard takes something that's not just a little bit different. It takes something that's really new, and captures people's imaginations. Macintosh meets that standard." -- Bill Gates 1984

Why Apple is better

    Better computers
    Better software
    Compatibility
    Vista*
    Marketing
    Retail stores

Result

    18 percent market share.

    31 percent of the revenue.

Apple in early 2008 had 66% of computers over $1000.

What is important to Apple is not that it makes computers cheaper. It makes them better at the same prices.

* "Vista looks like it could be one of the greatest missteps in tech history." -- Tim Cook