"To create a new standard takes something that's not just a little bit different. It takes something that's really new, and captures people's imaginations. Macintosh meets that standard." -- Bill Gates 1984
Better computers Better software Compatibility Vista* Marketing Retail stores
18 percent market share. 31 percent of the revenue.
Apple in early 2008 had 66% of computers over $1000.
What is important to Apple is not that it makes computers cheaper. It makes them better at the same prices.
* "Vista looks like it could be one of the greatest missteps in tech history." -- Tim Cook